Themaskhouse – Things I Do In My Spare Time Ukulele Shirt
The earliest iteration of Poppy Undies began four years ago. “During Passover, my mom taught me how to embroider on a matzah cover. I fell in love with it,” she says. “There’s a lot of embroidery companies who do shirts or jean jackets, but I thought intimates was such an interesting item of clothing to have embroidered.” She started buying Hanes underwear to embroider one-offs for friends, then people on Instagram started messaging her to make special pairs. She embroidered undies for bachelorette parties and her friend’s band’s merchandise, and was featured in Vogue, V magazine, and multiple Playboy spreads, most recently on Phoebe Bridgers. Then, LaBowe decided she wanted to actually produce and design her own underwear.
While we love sexy, lacy lingerie for its flash and glamour, there’s something to be said for the quiet appeal of white cotton underwear. Especially when it’s cut just so, with a high rise, high hips, and a lacy trim around the outside. It’s deliciously enticing in its own right. And model Emily LaBowe is improving on that perfection with her new line, Poppy Undies, which takes vintage-inspired, white cotton undies and adds cheeky embroidery to the front.
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